August 2, 2016… No, this wasn’t just my 31st birthday… this was an important date for Instagram! This was the date Instagram launched Stories – their way of competing with Snapchat. Yes… it’s basically identical to Snapchat Stories with some variations, but hey, they say imitation is the highest form of flattery, right?
In today’s blog, we’re going to talk about why you need to be on Instagram Stories as well as how to do them the right way…
- Your Instagram Story needs to be exactly that – a story:
a. It doesn’t necessarily matter how long your story is, it just needs to be engaging to your audience. It needs to be complete
b. Do not just post random things like what you ate for breakfast, then cut 8 hours later to you’re getting ready and doing a makeup tutorial – just no.
c. Since the beginning of time, people have loved a good story! They are entertaining and teach us things we didn’t know we wanted to know
- Stories need to be part educational, part entertaining:
a. As you may know, one of my favorite words is “edutainment”. This is a cross between educational and entertainment. People go on social media, especially Instagram, to be entertained. They also like to learn… Put them together and you’ve got the perfect formula for an Instagram Story – edutainment
b. Lean more towards the entertaining side of things… People don’t always want to learn. They go on social media to escape whatever it is they are supposed to be doing. They want to see what others are doing and feel like they’re a part of it
c. The educational aspect of Stories should be very light – easily consumable, not hard to remember and makes them feel like they’ve learned.
- Use the features Instagram has provided you with:
a. Today, Instagram came out with a new feature called “Type”. Type allows you to write in any text you want in a large variety of new fonts and backgrounds!
b. The other features you can use on Instagram Stories are:
c. Instagram loves… I mean REALLY loves, people who use these features in their Stories. They love them because these Stories are always engaging and they keep people watching the Story longer – aka – they keep us in the app longer which is what Instagram wants. The longer we stay in the app and the more we come back, the more times they can show us an ad and they make more money.
- Instagram Stories is super effective at getting people to do something:
a. About 3 weeks ago, I created an Instagram Story that explains to my followers, “What I Do”. I explain my professional background and what I’m currently doing for work. At the end of the Story, I explain how you can get a free 15 minute 1-on-1 consultation with me. I have had over 120 people fill out that survey and have gained numerous new Clients from it b. With the new Highlights feature for Stories, you can save any Story you like for an indefinite amount of time! Which means, I don’t have to constantly repost my Story to my feed and lose all my followers because they’re sick of the same thing!
What do you think of this new “Type” feature on Instagram?
Do you think it’s pretty cool or pretty lame?
If you want to watch my Instagram Story I was just talking about, it’s in my profile click here to check it out.
PPS, If you want a chance to win a free consultation, click this link here.