After talking to literally hundreds of business owners, social influencers and other successful individuals, I’ve come to one conclusion:
Most people feel like social media is an ocean and they are lost at sea…
Who could blame anyone for feeling this way? Everywhere you look, everyone seems to have it all figured out.
Bloggers posting a sponsored post every day. Fitness experts boasting about their client roster. Moms with 6 kids that have all been bathed, fed and are SO happy to take a family photo in front of their garage… People are having success and you’re over here in your PJ’s and Halo Top ice cream pint asking yourself “when do I get my big break?”
Some of you reading this post have been on social media longer than I have (about 3/4 of a decade) and some of you are new(ish) to it – joined within the past year. After being on social media for a while, an interesting phenomenon happens to us: We begin to start looking around us (like the guy in the boat above) and we see other people having crazy success.
When we see others around us, one of two things usually happens:
- We get jealous of their success and wonder why we don’t have what they have.
- We are happy for their success, get our courage and energy up and go make stuff happen for ourselves.
The first option is dangerous. No good comes from negatively comparing ourselves with others and sliding down the slippery slope of jealousy. That’s not good. If you’ve found yourself on that path – get off it as quickly as possible. RED ALERT! Get off that path…
The second possible scenario is much healthier. How do we get to this option? You have to realize that everyone really is different than each other. We all have similarities but we have differences that make us unique and interesting. This is a good thing, trust me.
I’ve seen literally thousands of social influencers and worked with many of them. The ones that “get it” (meaning, the ones who are figuring out the social media game) are the ones who are posting content that sets themselves apart from others. It doesn’t mean they are doing something completely different – they are just doing things sorta different… you don’t have to reinvent the wheel – you have to make it better, faster, cheaper, more expensive… you get where i’m going with this.
People that are bashful or lack self-confidence rarely grow bigger than a few hundred followers. People like following those who believe in themselves and are out here doing interesting things. People LOVE to watch others… it’s true!
Think about when you pass by an accident on the freeway. Everyone drives by at the turtle-ish speed of 3mph. They’re doing it to be safe, but more accurately, they’re doing it to see what the heck was the reason they’ve been stuck in traffic for the past 30 minutes. Then, a miracle happens. All of the cars that used to be in front of you… disappeared.
People LOVE to watch what’s going on around them. They love being entertained. We crave it. Often times, in short, compact doses. I recently heard a person’s average attention span is approximately 9 seconds… which, if this is true, may mean you didn’t even make it this far in my blog post… 😉 How do you use this to your advantage? By being unique, interesting and engaging, immediately.
Give people what they want as fast as possible. You can keep people’s attention longer than 9 seconds, you just have to show them value in your content, right away.
Now, I know how hard it can be to set yourself apart and make your feed feel different than everyone else’s… I’ve been there, personally. For this reason, I want to help you out today.
Normally I sell this, but I want to hook you guys up for free right now.
I’ve created a short document called “The 3 Biggest Reasons Your Social Media Isn’t Growing” that I would like you to have, for free. I know it will help you and it is a very quick read (about as long as this blog post).
To get your copy for free, click this link. At checkout, type in the code: 3things and it will be delivered to your inbox.
I hope you enjoy reading!